About Me

Andy Woods

I'm Head of Product at DualEntry, an AI-native ERP for finance teams. I lead product management, design, product marketing, and education. Khosla Ventures and Lightspeed co-led our $90M Series A, with GV (Google Ventures), Contrary, and Vesey Ventures participating.

At DualEntry I've shipped docs for every surface of the product: guides for accountants and controllers, the API reference, the CLI, and the MCP server. I also run product development with agents doing the repetitive work. When we lose a deal, an agent scores the loss from the call recordings, I meet with the buyer, and agents turn that conversation into Linear projects tagged to the customer. PM time goes to customers and decisions instead of write-ups.

Before DualEntry, I spent 8.5 years at Cockroach Labs, from pre-revenue through $100M+ ARR. I led cross-functional teams of 50+ on the Application and Database Ecosystem, which covered CockroachDB's integrations for observability, disaster recovery, change data capture (CDC), streaming, and migration across hybrid and cloud environments. I led the company's first AI product initiative and owned pricing and packaging strategy.

I write here about how I build products with AI, from prototypes to production.

Background

I have 15+ years in product development and people leadership, and a Kellogg MBA in analytics, finance, and marketing.

Subject Matter Expertise

  • AI-native product development: agents in the product workflow, LLMs, MCP, and production deployment
  • Finance and ERP workflows, from startups to public companies
  • Enterprise B2B across SaaS, open-core, and enterprise licensing models
  • Go-to-market: product-led growth, sales-assisted motions, and field sales enablement
  • Distributed infrastructure and databases, including AWS, GCP, and Azure integrations

Technical & Strategic Skills

  • People leadership: hiring, coaching, and performance management across product, design, product marketing, and education
  • Product strategy: investment planning, ROI analysis, budgeting, and analytics
  • End-to-end product development, from discovery and design to docs and delivery
  • Analytics and financial modeling: SQL and Looker, revenue forecasting, NRR/NDR, gross margin, LTV:CAC, Rule of 40
  • Pricing and monetization informed by data science, customer research, and business modeling
  • Technical: Python, SQL, Claude, Claude Code, MCP, GPT, Gemini

Let's Connect

Happy to talk AI, finance software, product, or the perfect burger. Reach out on X or LinkedIn.

I advise early-stage companies on AI product strategy, 0-1 and 1-10 product development, and B2B software. I speak at conferences about building AI-native products, modern product management, and rebuilding finance and infrastructure software with AI.

About This Site

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